The Olympics return to Paris after 100 years, celebrating a century of sporting evolution and reaffirming itself with an extraordinary experience for spectators all over the world.

The Panini Collection is one of the main user destinations engaging and activating spectators with a new physical and digital collection.

Be the best version of yourself!

1st ever freemium DIGITAL and PHYSICAL card collection featuring legends, extreme sports, global athlete stories, Paralympic achievements.
UNLOCKS featuring footage with tricks and training sessions, video messages from the athletes, unedited interviews with sports legends and rising stars.

STARTER PACK includes card binder album (26-page 9-pockets), Paris 2024 collection guide & checklist and 5 card packs